Meta Ads (Instagram & Facebook)
Create the demand while your competitors wait.
We reach people who aren't searching for you yet but could be exactly your customer, on Instagram and Facebook. We create demand with scroll-stopping creative and bring back site visitors through retargeting — turning an audience that doesn't know your brand into customers, step by step.
Google Ads captures people who already have demand; Meta Ads creates it. On Instagram and Facebook people aren't searching, they're browsing — and when you appear in front of them with the right visual, message and audience, a whole new pool of customers opens up. In a tourism-heavy region like Turkey, catching the attention of foreigners planning their trip or newly arrived is a huge advantage.
The secret to success lies in two things: stopping creative and pinpoint targeting. We combine click-worthy visuals/videos with audiences built on interest, location, language and behavior, spending your budget on people who can truly buy from you. By retargeting visitors who left without buying, we bring back the undecided customer and close the sale.
We build every campaign on conversions (message, form, sale) and measure real results, not likes. We set up the pixel and conversion tracking from day one, clearly see which creative and audience brings customers, and shift the budget to the winning side.
What you gain
- Reach new audiences who don't know you yet but are potential customers
- Pinpoint targeting by location, language, interest and behavior — no wasted budget
- Bring back site/profile visitors through retargeting
- High engagement with scroll-stopping ad creative (image + video)
- Real results measurement via message, form and sale conversion tracking
- Capture Turkey's foreign audience with multilingual ads (RU/DE/EN)
What's included
- Meta Business & ad account setup, pixel and conversion API
- Audience strategy: interest, lookalike and retargeting audiences
- Ad creative direction (visual/video concept and copy)
- Campaign setup (demand-generation + retargeting funnel)
- A/B testing: creative, audience and message optimization
- Weekly optimization and budget management
- Monthly performance report and strategy call
Who is it for?
How we work
Strategy & Audience
We clarify your target audience (local + foreign), offer and conversion goal, and map out the audiences.
Creative & Setup
We prepare scroll-stopping visual/video direction and copy; we set up the pixel, conversion tracking and funnel.
Launch & Test
We launch campaigns and A/B-test creative, audiences and messages to find the winner.
Optimize & Scale
We scale the combinations that deliver, close sales with retargeting and allocate budget efficiently.
Why Kipman Medya?
Creative + data together
A nice visual alone isn't enough; we test every creative with conversion data, combining emotion with performance.
Multilingual audiences
RU/DE/EN audiences are built around each language's visual and message style — we capture Turkey's foreign demand correctly.
Funnel thinking
Not a single ad; we build an awareness → interest → retargeting → conversion funnel and bring back the undecided.
Sales, not likes
We measure success by message/form/sale, not likes, and steer budget toward real results.
4 languages
TR · RU · DE · EN campaign management
10 sec
Automatic reply time to new leads
20+
Brands and businesses we've grown
24/7
Automation that never sleeps
What to expect
- Messages and demand from new audiences that didn't know your brand
- Undecided visitors returning and converting through retargeting
- Clear data on which creative and audience wins
- Increased awareness and customers from the foreign (RU/DE) audience
- Measured message, form and sale conversions — not likes
Frequently asked questions
Meta Ads or Google Ads — which suits me?
They serve different purposes: Google captures existing demand, Meta creates new demand and builds awareness. For most businesses the ideal is using both together, balanced by budget; in the first call we recommend the right mix for you.
Who creates the ad visuals/videos?
We handle the creative direction and copy and can use your existing visuals too. When needed, we plan design and content production together.
How much budget is required?
It depends on goals and sector. The ad budget goes directly to Meta; our management fee is separate. In the first call we set a realistic range and expected results together.
How do I see results?
We set up the pixel and conversion tracking; you see how many messages, forms and sales came and their cost in a transparent report. We measure real results, not likes.
Can I reach a foreign (Russian/German) audience?
Yes. We build audiences by location, language and interest and prepare the ad in that language. Targeting Turkey's heavy foreign audience is one of Meta's greatest strengths.
What is retargeting and why does it matter?
It's showing ads again to people who visited your site/profile and left without buying. These people already know your brand; bringing them back is far cheaper and more effective than finding new customers.
Ready to grow?
In a free strategy call we listen to your business and map out a tailored, end-to-end growth plan together.